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Vancouver Website Optimization

Seven Steps to Website Optimization

1) Learn the Keywords your Customers use
How do your customers search? Which keywords bring in the most business? Website Optimization is about knowing which words are in the minds of the visitors you're trying to attract.

2) Check out the Competition
Which directories are they listed in? Which Keywords do they outrank you on? Check their inbound links and keyword density. Break down their Website Optimization Strategy and outdo it.

3) Make it Easy for Search Engines to Find your Website.
Avoid using Flash, frames, or dynamic content. Make sure there are no broken links. Incorporate your keywords into the content, the HTML tags, and filenames of your website.
See: Top Title Tag Tips for SEO

4) Encourage other Websites to Link to your Site
The more Inbound links from relevant, high-quality websites, the more traffic will be directed to your site, and the higher your search rankings. Also link to other pages within your own site.

5) List your site with Search Directories and Industry Directories
Many directories are free, but some that charge such as Yahoo are also worth the investment. Be sure to submit your URL and sitemap to the search engines.

6) Update your Website or Blog with new Content
Search engines love fresh content. Engage your readers and optimize each new page for a unique keyword phrase.

7) Don't try to Fool the Search Engines
Avoid duplicate content, keyword stuffing and beware of SEO Schemes that guarantee high search results. These so called Black Hat techniques may get your site banned from Google.

Wait, you're not done yet...

Monitor and Adjust
Search Engine Optimization is an ongoing process. Keep an eye on your analytics reports to see where your traffic is coming from and which keywords attract the most customers.

The world of SEO is constantly changing so keep up to date to stay on top. Website Optimization Takes Time These steps are not simple, quick, or easy. The true cost of ranking high in the 'free' search results is time. The payoff from including SEO in your search marketing strategy comes from the increase in business that makes it all worth while.

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